Jeez, Greg is like the Ice Cream Man. All the kids play restlessly, all the while knowing that at some point the Ice Cream Man is going to drive by. Right now, he is on the next block, so we're getting excited because we have our favorite flavor but want to see if he has any new flavors.
ICE CREEEEEEEEEEEEEAM!!!!!!!!!!!!!!!! Good one Russ. This is a great analogy.
I think I do have a new flavor of ice cream and in different arenas of competition. I wouldn't try this on my own because I don't have the promotional reach to bring in enough new customers to fill all of the offerings I'm planning to present. I needed a major media partner to help me expand this area of the market and honestly I think what we're doing is going to be good for all veteran companies in this space. I am making the commitment now to expand this space in football and the other sports and I've recruited someone who can promote this day and night, 24/7/366 (it's Leap Year remember).
This partner will also put Tom and myself as regular columnists on a major web site to promote the space and our events. Soon I hope to make my customers content providers on these sites. I think some of our players can be stars in this industry and have as much if not more fantasy knowledge than some of my peers who get paid to write about this fine hobby. So the ideas are just flowing and flowing, and at the end of the day, as you say, we'll have new brands of ice cream from games to content to promotions to sponsors. That's the goal and it's a very exciting day with many people working together to make this happen.
The AFFL situation also concerned me to the point where it's now a "customer beware" industry. That's a shame, a real shame. I think with the trust factor of F+W Publications and this much, much bigger partner we're bringing in there will be no concern about any of our customers not getting paid. If you sign up for any of our events, you know you'll get paid and get paid on time. We have a track history of paying out millions of dollars on time, but adding our new partner will provide even more assurance that payments will not be an issue.
I'm excited. And hungry for ice cream.
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