Price Points
Posted: Sun Nov 30, 2008 7:57 am
Price Point Discussion
I start this topic out of curiosity.
Questions
1) Is price a deterrent?
2) Would lower price points increase interest and signups enough to make up for the price cuts in the long run?
3) Will the current state of the economy have a severe impact on these High Stakes Events?
If the answer to these questions is no, then forget this post.
If yes, then read on.
I answered yes on all 3 myself and especially believe our economy will challenge these live high stakes events. The good news is that hotel accommodations and travel may be easier to get and cheaper for the players.
I know I chose to drop Friday’s events this year to add the second $1300 league on Saturday. I could not afford to play in them all and I wonder how many other folks had to make these types of decisions as our pockets aren’t as deep?
I will likely cut out the 12 teamers from my slate here as I would rather play in the NFFC’s DC and Auction next year than the NBC Main. I prefer the 14 team leagues.
My Proposal
Friday DC’s and Auctions: $350 each (I would also tie these all together to crown a year end champ and payout a few places)
NBC Primetime: $350-650 (A lower price point in the format that most players are familiar with could be a good idea for growth in each of the 4 drafting cities)
NFFC Main Event: No change as this is the signature event. It would remain the High Stakes/Premiere Event.
Summary
I think that lowering the cost of the supplemental events will increase participation in them. This increased participation will help build the customer base which will result in future growth.
You introduce the new players to the format in the cheaper events and you will likely see them add more events to their slates as time goes on.
I start this topic out of curiosity.
Questions
1) Is price a deterrent?
2) Would lower price points increase interest and signups enough to make up for the price cuts in the long run?
3) Will the current state of the economy have a severe impact on these High Stakes Events?
If the answer to these questions is no, then forget this post.
If yes, then read on.
I answered yes on all 3 myself and especially believe our economy will challenge these live high stakes events. The good news is that hotel accommodations and travel may be easier to get and cheaper for the players.
I know I chose to drop Friday’s events this year to add the second $1300 league on Saturday. I could not afford to play in them all and I wonder how many other folks had to make these types of decisions as our pockets aren’t as deep?
I will likely cut out the 12 teamers from my slate here as I would rather play in the NFFC’s DC and Auction next year than the NBC Main. I prefer the 14 team leagues.
My Proposal
Friday DC’s and Auctions: $350 each (I would also tie these all together to crown a year end champ and payout a few places)
NBC Primetime: $350-650 (A lower price point in the format that most players are familiar with could be a good idea for growth in each of the 4 drafting cities)
NFFC Main Event: No change as this is the signature event. It would remain the High Stakes/Premiere Event.
Summary
I think that lowering the cost of the supplemental events will increase participation in them. This increased participation will help build the customer base which will result in future growth.
You introduce the new players to the format in the cheaper events and you will likely see them add more events to their slates as time goes on.