CBS To Produce Fantasy Football Show On Aug. 20
Posted: Mon Aug 08, 2005 4:31 am
CBS Sports is the latest national television entity to dive into the fantasy football industry as the network announced it will air its first-ever fantasy football show later this month. CBS joins ESPN, Fox Sports and The NFL Network as national networks producing free fantasy football shows this summer.
The 2005 CBS Sportsline Fantasy Football Show will air on Saturday, Aug. 20 at 1 p.m. ET. CBS Sports’ NFL analysts Randy Cross and Gus Johnson will co-host the one-hour show along with CBS Sportsline.com’s fantasy writer Michael Fabiano. The trio will offer their advice on everything from draft strategies to the Top 10 overall players in fantasy drafts this season, as well as analysis of this year’s rookie class.
“Fantasy has got a huge fan base and we want to draw some of that fan base into our broadcasts,” said Harold Bryant, a coordinating producer at CBS Sports. “We want to show the fans we’ve got some expertise in that area. We’re trying to appeal to both the hardcore fantasy fans and the new fans, trying to give them a little insight from our guys. And we’re basing it on Sportsline’s rankings, their scoring system.
“We’re going to try to make it a fun, edgy show. We want there to be some debate. Everybody knows the top few guys; we’re going to go a little deeper. We’re trying to actually talk to some of the players and get their (fantasy) input. So we’re going to have some sound-bites in there from players. We want it to be a network quality fantasy show.”
Bryant believes the reason so many networks are jumping further into the fantasy fray for the upcoming football season is simple: The industry is growing and many of the NFL’s fans are playing fantasy football so it makes sense to produce content that will appeal to this growing and passionate demographic.
“It’s also a younger demographic,” Bryant said. “We want to hook them and show them that (CBS) is the place to watch sports and fantasy is a big part of that. So we’re not necessarily trying to hook an older demographic or a demographic that’s already with CBS. We’re trying to hook new people and bring them in.
“I think a lot of the hardcore fans are going to watch our network anyway, but how are we going to get new ones in? The fringe fans who are flipping over to ESPN or the Net to get their information, what’s going to get them (to CBS)? We thought this was something that could help that out. Hopefully that will carry over to the season. We’ll do more fantasy stats in our pre-game show and the games to kind of draw people in as well.”
According to Joe Ferreria, executive producer of fantasy games at CBS Sportsline.com, the more shows of this magnitude that arise the more it emphasizes the point that fantasy sports is no longer a “closet industry.”
“You saw evidence of that last year with some of the innovations CBS had on its NFL coverage,” Ferreria said. “During the pre-game show we had fantasy stats throughout the entire pre-game show. CBS introduced two stat packages called Game Tracks and Stat Tracks that were pretty unique and pretty cool in the game where you had the stats for the players after the play pop out of the score clock. To be honest that really speaks directly to the fantasy fans.
“So CBS has been on board with this. I think the chance to do a television special on a major network in the heat of the draft season has been something that we’ve dreamt about for awhile, but for a lot of different reasons it didn’t come to fruition. But now we’re extremely excited we’re able to pull this off.”
The 2005 CBS Sportsline Fantasy Football Show will air on Saturday, Aug. 20 at 1 p.m. ET. CBS Sports’ NFL analysts Randy Cross and Gus Johnson will co-host the one-hour show along with CBS Sportsline.com’s fantasy writer Michael Fabiano. The trio will offer their advice on everything from draft strategies to the Top 10 overall players in fantasy drafts this season, as well as analysis of this year’s rookie class.
“Fantasy has got a huge fan base and we want to draw some of that fan base into our broadcasts,” said Harold Bryant, a coordinating producer at CBS Sports. “We want to show the fans we’ve got some expertise in that area. We’re trying to appeal to both the hardcore fantasy fans and the new fans, trying to give them a little insight from our guys. And we’re basing it on Sportsline’s rankings, their scoring system.
“We’re going to try to make it a fun, edgy show. We want there to be some debate. Everybody knows the top few guys; we’re going to go a little deeper. We’re trying to actually talk to some of the players and get their (fantasy) input. So we’re going to have some sound-bites in there from players. We want it to be a network quality fantasy show.”
Bryant believes the reason so many networks are jumping further into the fantasy fray for the upcoming football season is simple: The industry is growing and many of the NFL’s fans are playing fantasy football so it makes sense to produce content that will appeal to this growing and passionate demographic.
“It’s also a younger demographic,” Bryant said. “We want to hook them and show them that (CBS) is the place to watch sports and fantasy is a big part of that. So we’re not necessarily trying to hook an older demographic or a demographic that’s already with CBS. We’re trying to hook new people and bring them in.
“I think a lot of the hardcore fans are going to watch our network anyway, but how are we going to get new ones in? The fringe fans who are flipping over to ESPN or the Net to get their information, what’s going to get them (to CBS)? We thought this was something that could help that out. Hopefully that will carry over to the season. We’ll do more fantasy stats in our pre-game show and the games to kind of draw people in as well.”
According to Joe Ferreria, executive producer of fantasy games at CBS Sportsline.com, the more shows of this magnitude that arise the more it emphasizes the point that fantasy sports is no longer a “closet industry.”
“You saw evidence of that last year with some of the innovations CBS had on its NFL coverage,” Ferreria said. “During the pre-game show we had fantasy stats throughout the entire pre-game show. CBS introduced two stat packages called Game Tracks and Stat Tracks that were pretty unique and pretty cool in the game where you had the stats for the players after the play pop out of the score clock. To be honest that really speaks directly to the fantasy fans.
“So CBS has been on board with this. I think the chance to do a television special on a major network in the heat of the draft season has been something that we’ve dreamt about for awhile, but for a lot of different reasons it didn’t come to fruition. But now we’re extremely excited we’re able to pull this off.”