Post
by Greg Ambrosius » Sun Aug 19, 2012 5:37 am
First impressions of Fantasy Football Fest: It was a nice setup, a nice concept and it was well run in many regards, but I know the attendance was disappointing for the promoters. They expected many, many more fans with the autograph lineup they had and all of the fantasy seminars. But getting people to attend live events isn't easy in any field these days and thus I think the turnout was far less than expected.
From our standpoint, it was great to meet so many new fantasy players on the East Coast. We ran four $150 leagues out here yesterday and will have two more today. We had 40+ new customers competing in our live events and enjoying the camaraderie of a satellite league that was live in the FFF draft pavilion. Everyone seemed to leave happy and we now have 40+ new NFFC players who hopefully will get used to our online software and the NFFC format. Hey, customer acquisition is tough these days, so this was a nice way for us to reach a new audience. From that standpoint the show was well worth our time and effort.
And then meeting old NFFC veterans for the first time like Andy Saxton, Don Thompson, David Martino and seeing old friends Mike Weber, Shawn Childs, Rick Thomas, Scott Fleming and more made it all so much better. It's a busy time of year for all of us, but I'm glad we attended the debut Fantasy Football Fest and I hope they continue this is some form next summer. It's possible the location will change and the concept may change slightly, but I applaud ReedPOP for taking the chance on our growing industry. The idea makes sense.
Founder, National Fantasy Football Championship & National Fantasy Baseball Championship
Twitter: @GregAmbrosius